🗐 Articles (16)

🗐 Articles

Jaguar's £100,000 Gamble: Why Its Reinvention Has No Room for Error

Jaguar is preparing to launch arguably the most important car in its modern history. The production version of the Type 00 concept promises dramatic styling, enormous performance and a completely new direction for a brand that has spent years struggling to win sufficient market share against its premium rivals. Yet the car…

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MG GO: Our Vision for Britain's Next Affordable Electric Hatchback

MG has become one of Britain's fastest-growing car brands, but one gap remains in its expanding electric line-up: a compact hatchback sitting below the MG4. In this Design Studio feature, we imagine the MG GO, an affordable electric supermini positioned as the EV sibling to today's MG3. At around four metres long,…

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The Next Jeep Renegade: Filling the Gap Between Avenger and Compass

Few new Jeeps have made an impact quite like the Avenger. Blending the footprint of a supermini with the raised driving position and rugged styling buyers increasingly want, it has become one of Europe's most successful compact SUVs. Its popularity has been so strong that Jeep is already preparing an early facelift…

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Ford's Next Fiesta and Puma? Renault May Hold the Answer

Ford's European line-up has become increasingly dependent on larger SUVs and electric crossovers, leaving a gap where affordable small cars once defined the brand. With tightening emissions regulations and fierce competition from lower-cost rivals, the company needs a fresh approach if it wants to regain momentum. One solution may already be taking…