About Us

About The New Yardstick

The New Yardstick is an independent automotive publication focused on the future of the car industry. From new vehicle launches and industry analysis to original design studies and opinion pieces, our goal is simple: to ask what comes next, and whether it could be done better.

The automotive world is changing faster than ever. Electrification, new technology, changing regulations and shifting consumer demands are redefining what makes a great car. Through in-depth articles, market analysis and exclusive concept renderings, The New Yardstick explores the opportunities and challenges facing manufacturers around the globe.

Alongside industry coverage, you'll find original design studies created by The New Yardstick, imagining how future vehicles could evolve while remaining grounded in real-world engineering, business and market realities.

Whether you're an enthusiast, industry professional or simply curious about where mobility is heading next, welcome to The New Yardstick.